Visual Identity Guidelines

Correct usage of Lek logotype

 
1. Minimum empty space around logotype with endorsement.
Minimum empty space around Lek logotype with endorsement

 
2. Logotype consists of Lek mark and endorsement – both indivisible!
Lek mark and endorsement

 
3. Primary Lek logotype color is blue.

Pantone:541 C
CMYK:100C 70M 10Y 20K
RGB:0 51 102
RAL:5003

If Lek logotype is used on a background, the rule applies that on a dark background the color of the logotype should be white and on a light background it remains blue. The logotype must not be placed into an additional white frame on the existing background.
Lek logotype on a background

 
4. Recommended smallest size of Lek logotype reproduction is 15 mm.
Recommended smallest size of Lek logotype

Logotype

Primary variant
Logotype in different formats(.zip)
Secondary variant
Logotype in different formats(.zip)
Dual language variant – primary variant
Logotype in different formats(.zip)
Dual language variant – secondary variant
Logotype in different formats(.zip)

Color Palette

Primary colors

 Lek blue
Lek orange
Pantone:541 C137 C
CMYK:100/70/10/200/34/100/0
RGB:0/51/102255/153/0
RAL:50031028